How to talk to clients about iBuyers

Everyone’s abuzz about iBuyers and their threat to the real estate industry. But the reality behind the hype is more complex, as a couple of recent news stories show. Here are three quick ideas on how to use these stories to highlight your own value as… Continue reading

Don’t let iBuyers scare you off! 5 strategies for handling the situation

Change in life and in business is a constant. The only way you can survive is to understand how the industry is changing and navigate based on your insights. Here are five fundamentals to keep in mind as our industry evolves. Continue reading

Zillow Offers listings grow, surpassing Offerpad, gaining on Opendoor

In a little more than a year, Zillow Offers has quickly expanded to 11 markets nationwide, and the number of homes it has listed for sale at any given time is rising rapidly, catching up to other major rival “iBuyers” and even exceeding them in some ca… Continue reading

Real estate is at a ‘tipping point,’ analyst says

Traditional models shouldn’t be fully counted out, but they need to change, according to John Campbell. He’s downgraded Realogy’s target share price from $16 per share to $8 per share and lowered RE/MAX’s target stock price from $45 per share to $37 pe… Continue reading

Offerpad hires Zillow vet, promises cash offers within in 1 hour

Offerpad, the Arizona-based online fast homebuying and re-selling company, announced Wednesday that it has hired Bryan LaFranchi to lead its program in which homesellers can get all cash for their old properties and put the money toward the purchase of… Continue reading

Indie brokerage launches unconventional iBuyer program

Texas-based brokerage JP & Associates Realtors announced Tuesday it has teamed up with a tech company to launch an agent-centric cash offer program. Continue reading

8z Real Estate is latest brokerage to jump into the iBuyer business

Colorado-based real estate brokerage 8z Real Estate is the latest to offer a direct-to-consumer home buying and selling platform, known as an “iBuyer.” Continue reading