Tag Archives: OpenAI

AI was built to replace us — but it might end up freeing us

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AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading →

The rise of AI fakes could erode trust in real estate marketing

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AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading →

AI browser wars are here. How this new era will change real estate

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OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading →

These 2 AI changes are poised to impact your real estate business

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Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes. Continue reading →

NAR weighs in on Zillow’s new ChatGPT integration

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Without specifically saying whether or not the integration violated any IDX license agreements with multiple listing services, NAR said that each individual MLS should assess its own agreement with Zillow to ensure compliance. Continue reading →

Zillow-ChatGPT, Compass-Anywhere, SCOTUS-REX: Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Inside Zillow’s ChatGPT integration (and what it means for real estate)

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In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading →

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

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There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading →

How agents can win the AI-driven holiday marketing season

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This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading →