Here’s why this broker started his own iBuyer

Lamacchia Development, a sister company to the Massachusetts-based Lamacchia Realty, closed on its first home through the company’s iBuyer program, Offer Now. Continue reading

New tool allows consumers to compare iBuyer offers nationwide

Zavvie has launched Offer Optimizer, a tool that allows homeowners to compare instant offers from Offerpad, Opendoor, Zillow Offers and Redfin Now. Continue reading

Zillow is testing self-guided home tours to compete with iBuyers

Zillow is piloting a new program in Phoenix that gives prospective homebuyers access to the online behemoth’s homes without appointments or even agents. Continue reading

New Zillow CEO saw iBuying as ‘existential threat,’ envisions changes to agent ad model

Zillow dived into iBuying after seeing it as an “existential threat,” the company’s newly reinstalled CEO said this week, and he anticipates major changes to its current practice of charging agents for a subscription to get leads. Continue reading

Zillow airs first iBuyer ads, touts name recognition

Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Continue reading

Real estate apps are sharing user data with Facebook

Popular real estate apps have been quietly sharing data with Facebook, reportedly even when users didn’t log into or have accounts with the social network. Continue reading