Real humans are better than artificial intelligence

Although technology has its place, it simply can’t compare with the human touch when it comes to marketing and running a real estate business. Broker Teresa Boardman differentiates the skills AI is good at from those that you can do better. Continue reading

The real estate industry isn’t doing enough to keep agents safe

From physical safety to psychological and emotional safety, it’s time to implement new practices and changed attitudes to the industry, writes safety expert Tracey Hawkins. Continue reading

Redfin leaving NAR says everything about why we need more choices

“It’s been far too long since the established practices were set in place, and with the changing times, it’s not just real estate agents who need to pivot to remain successful,” writes broker Mayleene DeFreece. Redfin’s departure from NAR reminds us of… Continue reading

Lions and tigers and bears, oh my: The Download

This week: There are some bad actors out there. It’s up to you to protect yourself and your clients from fraudsters, scammers and cybercriminals. Continue reading

Who makes more: solo or team agents? We’ve got the answer

When shopping around for a brokerage, new agents may not know what to look for. Team leader Carl Medford breaks down the difference between going it alone and becoming part of a team. Continue reading

Here’s how new builds are winning the current market

New-construction homebuilders are using incentives to garner an outsized share of the current housing market and capitalize on buyer demand. Windermere Chief Economist Matthew Gardner checks the numbers to see how their strategy is working now and what… Continue reading

The ‘lock-in effect’ is real. Lean into it to generate more leads

Author and trainer Bernice Ross talks to distressed property expert Rick Sharga about the interest rate lock-in effect, how it’s impacting current buyers and sellers, and where the market is headed next. Continue reading

10 myths new real estate agents still believe (but shouldn’t)

As a new agent, it can be hard to separate fact from fiction, coach and author Darryl Davis writes. Find out what’s no longer true so that you can chart a course for your career. Continue reading

New Western trends report has all the answers for savvy investors

New Western’s latest Flip-Side report has good news for the single-family investor. Real estate expert and trainer Bernice Ross interviews Kurt Carlton, the president and co-founder of New Western, to get all of the valuable insights the report has to … Continue reading

Stop the bombshell lawsuit panic. Ask your broker about commission

You don’t have to figure out everything on your own when it comes to buyer commissions and the bombshell lawsuits, writes broker Teresa Boardman. It’s the job of the broker to help individual agents understand and negotiate the terms of their compensat… Continue reading