With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game? Continue reading
Zillow’s recent pivot from a traditional agent ad model to it’s all-in instant offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Uber drivers finding investment properties, the future of real estate and Realogy CEO on signing bonuses. Continue reading
Zillow won my trust with its great website, but returning CEO Rich Barton’s leadership has me questioning where agents stand in the rapidly evolving real estate ecosystem. Continue reading
Salesforce is a large business technology company, and its CRM is very popular among real estate agents. The company has decided to stop selling its e-commerce software to retail gun stores. How will real estate respond? Continue reading
Building a successful real estate business for the long term requires self-knowledge, social skills, thinking beyond the immediate sale and understanding the dynamics of your market. Continue reading
Regular columnist Jay Thompson estimates he’s been to well over a dozen Inman Connects. Why? What compels someone to attend the same conference, sometimes twice a year, across more than a decade? Find out here. Continue reading
The looming class action lawsuit against the National Association of Realtors and a handful of big-box brokers doesn’t put the future of the real estate industry in as dire straits as NAR and its members would have you believe, argues Hawaiian broker B… Continue reading
The big takeaway from Inman Disconnect is that there are two fundamental ways of looking at the real estate future: bright or dark. This group of influential real estate professionals resolved that the future was promising because consumers were taking… Continue reading
These days, real estate professionals have a host of marketing tools available to them, including custom websites, lead generation tools, customer relationship management and more. However, are these tools worth the cost? Find out here. Continue reading