9 unreasonable repair requests your buyers should skip

Educating buyers and setting expectations from the beginning is critical for successful repair negotiations. Buyers cannot understand which repairs are necessary and which might annoy the seller enough for the deal to shatter without the guidance of a … Continue reading

Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading

Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

The Real Word: How do you price a listing right?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through Bernice Ross’s case for why you should price your listings in multiples of $10,000. Continue reading

Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas. Continue reading

How to get resistant buyers to sign a buyer-broker agreement

By entering into a buyer-broker agreement, you’ll ensure that you’re not wasting your time in the sometimes long home-search process. How do you sway hesitant prospects into signing a buyer-broker agreement? Use these talking points to show prospective… Continue reading

Phoenix addresses growing energy usage with free net-zero home plans

Marlene Imirzian & Associates Architects won a contest in Phoenix for the most sustainable home plan. The designs are free to the public and should cost around $344,000 to build. Continue reading