Tag Archives: Premier Agent

‘This blows my mind’: Agents balk at return of Zillow unvetted leads

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A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low. Continue reading →

Zillow brings back unvetted leads to Premier Agent

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Zillow announced it’s officially bringing back non-validated email leads – in addition to connecting agents with validated leads on the phone – just seven months after it dropped them for its Premier Agent customers. Continue reading →

Are Zillow’s Premier Agent changes working for agents?

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Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Continue reading →

Zillow misses on Q3 earnings, hires new CFO

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Zillow posted a net loss of $492,000 in the third quarter of 2018, much lower than its more than $9 million loss in the same quarter of last year, according to its third-quarter earnings report. Revenue for the real estate technology giant was up 22 pe… Continue reading →

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

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Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading →

Is Zillow scanning your Gmail for leads?

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A real estate agent was recently shocked and confused to learn that Zillow’s Premier Agent app was pulling manually entered leads from her Gmail account and prompting her to call leads she generated on her own.  Continue reading →

Zillow Offers will launch in Charlotte and Raleigh this winter

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The expansion to these two North Carolina cities also puts Zillow’s nascent but quickly expanding homebuying and reselling program up against competing “iBuyers,” namely Knock and Opendoor.  Continue reading →

New lead generation scams on the rise, Zillow warns in an email

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Zillow is warning real estate agents to be on the lookout for a scammer trying to take money in exchange for leads, posing as the real estate tech giant. Continue reading →

Zillow gets into the leads referral business

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The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs. Continue reading →