Zillow announced it’s officially bringing back non-validated email leads – in addition to connecting agents with validated leads on the phone – just seven months after it dropped them for its Premier Agent customers. Continue reading
Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Continue reading
Zillow posted a net loss of $492,000 in the third quarter of 2018, much lower than its more than $9 million loss in the same quarter of last year, according to its third-quarter earnings report. Revenue for the real estate technology giant was up 22 pe… Continue reading
Zillow Offers, a consumer-facing program to directly buy a home, prepare it for showings and quickly re-sell the home, is coming to Houston. Continue reading
Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading
A real estate agent was recently shocked and confused to learn that Zillow’s Premier Agent app was pulling manually entered leads from her Gmail account and prompting her to call leads she generated on her own. Continue reading
The expansion to these two North Carolina cities also puts Zillow’s nascent but quickly expanding homebuying and reselling program up against competing “iBuyers,” namely Knock and Opendoor. Continue reading
Zillow is warning real estate agents to be on the lookout for a scammer trying to take money in exchange for leads, posing as the real estate tech giant. Continue reading
The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs. Continue reading
Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading