Zillow Homes could become a $20B biz. What do agents think?

Projections Thursday that Zillow’s still-young iBuyer program could generate up to $20 billion in annual revenues prompted mixed reactions from agents. Continue reading

Zillow thinks its iBuyer will dwarf Premier Agent soon

Zillow plans to purchase an average of 5,000 homes per month for all-cash from people around the country, and the company’s Homes division that oversees Zillow Offers will bring in expected annualized revenue of about $20 billion. Continue reading

ReferralExchange will now qualify your third-party leads

ReferralExchange is launching a program called ReferralExchange LIVE to verify and qualify contacts obtained through third-party lead generation platforms like Zillow or realtor.com. Continue reading

‘This blows my mind’: Agents balk at return of Zillow unvetted leads

A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low. Continue reading

Zillow brings back unvetted leads to Premier Agent

Zillow announced it’s officially bringing back non-validated email leads – in addition to connecting agents with validated leads on the phone – just seven months after it dropped them for its Premier Agent customers. Continue reading

Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Continue reading

Zillow misses on Q3 earnings, hires new CFO

Zillow posted a net loss of $492,000 in the third quarter of 2018, much lower than its more than $9 million loss in the same quarter of last year, according to its third-quarter earnings report. Revenue for the real estate technology giant was up 22 pe… Continue reading