Luxury Connect: Paul Benson on how to create a luxury feeder market

Paul Benson has built his business in Park City, Utah, largely around feeder markets, finding the outside markets from which people purchase a second home. Continue reading

Luxury Connect: Craig Hogan on the training you need as a luxury agent

To be successful, you have to constantly absorb new information, new trends, new technology, new tools and new ways of connecting Continue reading

Luxury Connect: Christophe Choo on crafting social media for luxury clients

“In the world of social media, you post what you’re looking for,” explains Christophe Choo, a luxury broker who operates in Beverly Hills and beyond. Continue reading

Luxury Connect: Spyro Kemble will help you evaluate your next move

Before you decide it’s your destiny to sell luxury real estate, Orange County’s Spyro Kemble advises that you be careful what you wish for and check your bank account. Continue reading

Luxury Connect: Tracy McLaughlin on how to differentiate yourself

“It’s all about branding,” Tracy McLaughlin states. “Any business, whether you’re selling yourself or you’re selling a house, becomes a brand.” Continue reading

Luxury Connect: Sally Forster Jones on Negotiating in a High-End Market

“The client typically has been very successful, is typically more sophisticated and is used to being right and winning” Continue reading

Luxury Connect: Anna Riley on how to better connect with clients

Anna Riley’s first managing broker explained Riley had a knack for getting people to trust her, and she’s spent years honing that skill as a luxury agent. Continue reading