Mortgage rates hit 4-month low and have more room to drop

Homeowners scrambled to refinance last week as mortgage rates dropped to the lowest level in four months, with homebuyer demand also up by double digits from a year ago, according to a weekly survey of lenders by the Mortgage Bankers Association. Mortg… Continue reading

Rocket hires Viral Nation as first social media agency of record

After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading

Defying conventional wisdom, UWM grows mortgage refis

While rival Rocket Mortgage seeks to boost refis by becoming largest U.S. loan servicer, UWM CEO Mat Ishbia says AI, competitive pricing will help mortgage brokers compete for borrowers. Continue reading

Mortgage trigger leads will be less crazy, but they ain’t going away

Loopholes in new law mean credit bureaus will still be able to sell applicants’ information to their current lender, servicer or bank — a boon for lenders who also service their own loans. Continue reading

Rocket seeing ‘awesome early data’ from Redfin acquisition

CEO Varun Krishna says lender has already seen a surge in leads and higher conversion rates from the Redfin deal, thanks to “cross pollination” of leads, agent referrals and mortgage applications. Continue reading

Mr. Cooper is ‘firing on all cylinders’ going into merger with Rocket

CEO Jay Bray says the loan servicing giant intends to “hit the ground running” when it merges with Rocket Companies later this year after turning a $198 million Q2 profit. Continue reading

Trump adminstration accuses another political opponent of mortgage fraud: Adam Schiff

Like Leticia James, Sen. Adam Schiff denies lying on mortgage applications and decries “baseless attempt at political retribution” that won’t stop him from holding Trump accountable. Continue reading

Trump adminstration accuses another political opponent of mortgage fraud: Adam Schiff

Like Leticia James, Sen. Adam Schiff denies lying on mortgage applications and decries “baseless attempt at political retribution” that won’t stop him from holding Trump accountable. Continue reading

Downward trend in mortgage rates not enough to spur homebuyers

Requests to refinance are up 40 percent from a year ago, but uncertainty “continues to hold homebuyers out of the market,” Mortage Bankers Association economist Joel Kan said Wednesday. Continue reading

Dip in mortgage rates doesn’t do much to excite homebuyers

While purchase loan demand was still up 18 percent last week from a year ago, some of that demand may not translate into sales, with Redfin reporting an unusual bump in cancelled purchase contracts. Continue reading