Twelve-year-old independent brokerage Tru Realty has joined Keller Williams, according to an announcement on Thursday. Tru Realty has generated $450.6 million in sales volume since 2021. Continue reading
As billions flow into proptech, indie brokerages can thrive by seeking out solutions that keep agents focused on their clients. Continue reading
Indie brokerages are nimble and growing, prompting real estate insiders who took the stage at Inman Connect New York to call for a new category as their market share increases. Continue reading
Brokers advised evaluating whether social media messages might come off as “tone-deaf” but disagreed on whether to express political opinions publicly. Continue reading
Seasoned executives from three brokerages give ideas on how to best service agents and the consumer onstage at Inman Connect New York. Continue reading
Sarah Richardson chats with Inman about staying competitive, choosing from a wide array of tech vendors and the importance of building a strong agent culture. Continue reading
In a panel at Inman Connect, Tru Realty CEO Sarah Richardson said her iBuyer division now uses 12 callers to make 40,000 calls to homesellers a week. Continue reading
Home automation has caused a fundamental shift in how homes are sold, and it has become a deciding factor for many buyers. Here’s how real estate agents can make the most of the “smart home” they are listing. Continue reading