Opendoor vs. Zillow: Pricing is a ‘competitive advantage for iBuyers’

A comparison of Zillow Offers and Opendoor highlights the critical importance of pricing in iBuying. There’s an understated elegance in the detail; it’s not just buying low and selling high. But what makes for a successful pricing operation? Continue reading

Inman Top 5: The biggest stories of the week Dec. 10-17, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading

Turn a crisis into a 5-star review by following these steps

How you handle a crisis could either result in the end of your real estate career or a glowing review. To ensure the latter, follow these steps to respond with honesty, compassion and direction. Continue reading

‘Think and Grow Rich’: 7 lessons for real estate agents

Many of the same principles identified Napoleon Hill’s “Think and Grow Rich” are crucial to building a thriving real estate business. Jimmy Burgess breaks down the most powerful traits from the classic self-help book so agents can gift themselves riche… Continue reading

9 tips for a warm and cozy home showing in the dead of winter

Showing a home in the dead of winter has its own quirks, especially in a snowy market. Here are a few tips to liven up your cold-weather listing. Continue reading

Show ’em your value: 7 P’s of real estate agent marketing

Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading

7 marketing ideas you still have time to pull off this holiday season

‘Tis the season to tap into your CRM, let your clients know you’re thinking of them and wish them a happy and healthy holiday. These holiday marketing ideas are fun ways to market yourself and your business while surprising and delighting this holiday … Continue reading

What lenders brawled over in Atlantic City: The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin’s call to drop crime data and Jay Thompson’s new app for agents. Continue reading

Treat yo’self: 3 impactful ways to take care of your real estate team in 2022

Many teams had their best year ever, which means now is the perfect time to truly thank the people who got you there. If you have a little extra coin left over from 2021, expansion team leader Adam Hergenrother suggests you give your team what they tru… Continue reading

How agents can take advantage of the Zillow-DPR deal

Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business. Continue reading