It’s time to pay attention to QR codes: Your future clients

Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they’re everywhere. So, as a tech-forward real estate agent, here’s how you can leverage them and meet clients where they are. Continue reading

How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

16 luxury buying and selling trends you can’t ignore

The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for. Continue reading

5 habits of agents who effectively prospect the affluent (Part 1)

In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive ‘hope marketing’ to proac… Continue reading

Inman Top 5: The biggest stories of the week Oct. 1-5, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading

Now’s the time to invest in small-town commercial real estate. Here’s why

Although any property investment presents a mix of risks, drawbacks and rewards, there are many small towns that offer great real estate investment opportunities far and above what the big city can present. Continue reading

Give clients a standout experience! 5 customer service must-do’s

Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here’s how you can ensure a positive and value-driven buying and selling experience. Continue reading

7 mistakes top producers don’t let derail their success

Success leaves clues, Jimmy Burgess will be the first tell you. He’s studied top-producing agents to understand their essence and replicate that success. Here, he lists the seven things top producers do not do because they would stunt growth. Continue reading

Rolling out new tech? 3 critical steps for better adoption

Technology that you’re paying for but not using is just money down the drain. Follow these steps, and you’ll get great adoption, increased agent loyalty and engagement — and the best return on your tech investment. Continue reading