Marketing through video? Here’s how to 10X your reach

The more video you create, the better you get at it. As you expand your content creation and share videos more creatively, you’ll see a massive ROI. To aid in your expanding marketing efforts, here are five simple types of videos you can easily make an… Continue reading

How strategic partnerships can help your brokerage stand out

Whether it’s providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few. Continue reading

Inman Handbook on Homeward

Homeward provides the buying power of a cash purchase to noncash homebuyers, allowing for more competitive offers and a better chance at winning in a multiple-offer situation. Continue reading

Do you speak the 5 love languages of customer service?

In the hottest, most competitive markets most agents have seen in their careers come major challenges. Clients need reassurance that you’ve got it under control, which might mean customizing your service based on their “love language.” Here’s how to do… Continue reading

Lesson Learned: It ain’t over ‘til it’s over

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance. Continue reading

Low inventory? 11 ways to generate more listings ASAP

Your ability to generate listings will be key in this being your best year in this business. Take action on one or more of these 11 strategies, and you will see your opportunities to take more listings expand. Continue reading

Joining Clubhouse? Get the lowdown on this buzzy app

By now, you’ve probably already heard of Clubhouse, the invite-only audio app that’s taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started. Continue reading

The Real Word: How will rising rent prices affect the housing market?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss rising rent prices, alternative home financing and how Matt Lionetti stands out from the crowd. Continue reading

How the agent commission structure benefits everyday Americans

For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home…. Continue reading

How to help clients prepare for a stress-free packing experience

Packing, unpacking and moving to a new home can be an enormous undertaking, but with some careful planning and organization, the process can be a bit less stressful for your clients. Here’s how you can advise them. Continue reading