TikTok’s viral orange trend can enhance your brand’s ‘a peel’

Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading

5 currently trending AI tools that will get your business growing

AI tools are poised to revolutionize every aspect of real estate, Jimmy Burgess writes. Step out of your comfort zone, and put his recommendations to work for you. Continue reading

Future-proof your online presence by buying your domain name

Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes. Continue reading

How new agents can get the best return on their time investment

Succeeding as a new real estate agent, David Marden writes, requires effective time management, leveraging your circle of influence and understanding the ROI of your efforts. Continue reading

As corporate DEI is scaled back, real estate needs to double down

New Inman contributor Anita Legacy Blue, president of the 2024 LGBTQ+ Real Estate Alliance, writes that despite a move away from corporate DEI, real estate can’t afford to move backward. Continue reading

Get a handle on visionary syndrome so you can put ideas into action

A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley. Continue reading

3 steps to earn your share of commissions in any market

Much of your income potential is totally controlled by the activities you choose to do every day, broker Joseph Santini writes, along with your willingness to adjust to the market. Continue reading

The 7 habits of highly entrepreneurial team members

While many hope to launch a career in real estate, only a few have what it takes to go the distance, mega-team leader Carl Medford writes. Here’s how to find top-tier talen Continue reading