Tag Archives: Sotheby’s International Realty

You’ve landed an exclusive off-market listing. Now what?

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As someone who enjoys a challenge, there’s nothing more invigorating for me than handling a one-of-a-kind, off-market sale. They’re not easy; and because of their exclusive nature, they won’t necessarily help you build your CV. Continue reading →

How to sell the most ‘luxury’ home in the neighborhood

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It can be lonely at the top. But in the world of luxury real estate, it’s not uncommon for there to be a single home that stands apart from its peers, whether in the finish of its interiors, the character of its architecture, or the quality of its view… Continue reading →

Trending interior décor styles that sell

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Of all the factors that influence a buyer’s decision to put in an offer on a home, there’s only one that sellers can fully control: how the home looks at first viewing. While clients may be used to hearing that they need to declutter and repaint rooms,… Continue reading →

Be on brand: align your business with the values of your luxury clients

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Gone are the days of flashy wealth signaling. Today’s luxury client is all about values: whether they’re health-conscious, eco-conscious, or interested in experiences over material things, an increasing number of affluent consumers place a premium on t… Continue reading →

Be on brand: align your business with the values of your luxury clients

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Gone are the days of flashy wealth signaling. Today’s luxury client is all about values: whether they’re health-conscious, eco-conscious, or interested in experiences over material things, an increasing number of affluent consumers place a premium on t… Continue reading →

7 must-read books to elevate your real estate marketing

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No matter where you are in your career, the right book can fundamentally change the way you approach your business. This is especially true when it comes to marketing, where new ideas are crucial for success. We asked top-producing Sotheby’s Internatio… Continue reading →

What it takes to connect with the new generation of luxury homebuyers

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When it comes to real estate, every leading agent understands their micro market. For me, this area of expertise is Marin County: a naturally beautiful, sought-after community just across the Golden Gate Bridge from San Francisco. I know the weather po… Continue reading →

RoOomy teams up with furniture retailer Havertys

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Havertys designers will now be able to convert customers’ two-deminsional images into 3D renderings thanks to roOomy’s technology. Continue reading →

The 6 features your luxury seller should upgrade

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The littlest things can make the biggest impressions. When you show a high-end home, it may very well be the small flaws — scratched wood, worn furnishings, old appliances — that stand out in a buyer’s mind, no matter how beautiful the property. Continue reading →