What it takes to connect with the new generation of luxury homebuyers

When it comes to real estate, every leading agent understands their micro market. For me, this area of expertise is Marin County: a naturally beautiful, sought-after community just across the Golden Gate Bridge from San Francisco. I know the weather po… Continue reading

RoOomy teams up with furniture retailer Havertys

Havertys designers will now be able to convert customers’ two-deminsional images into 3D renderings thanks to roOomy’s technology. Continue reading

The 6 features your luxury seller should upgrade

The littlest things can make the biggest impressions. When you show a high-end home, it may very well be the small flaws — scratched wood, worn furnishings, old appliances — that stand out in a buyer’s mind, no matter how beautiful the property. Continue reading

Sotheby’s International Realty hires new chief marketing officer

Chief Executive Philip White made the decision to replace Kevin Thompson with Brad Nelson, a longtime veteran leader of the brand. Continue reading

Build a business platform to make an impact

Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading

The emerging luxury consumer is different. Here’s what you need to know

The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Continue reading

Sotheby’s is giving clients a taste of the good life with branded wine

Sotheby’s International Realty agents no longer have to search for holy grail of closing gifts. SIR’s parent company, Sotheby’s, on Monday announced the launch of its first-ever collection of 12 branded wines. Continue reading

Agents skeptical that taking hourly rates could work

In an effort to figure out if hourly rates would actually work for agents and their clients, Inman reached out to a number of real estate professionals. Most were open to the idea of alternative compensation models. Continue reading

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has b… Continue reading

Build client relationships one unexpected detail at a time

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients th… Continue reading