Tag Archives: Sotheby’s International Realty

Sotheby’s International Realty hires new chief marketing officer

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Chief Executive Philip White made the decision to replace Kevin Thompson with Brad Nelson, a longtime veteran leader of the brand. Continue reading →

Build a business platform to make an impact

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Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading →

The emerging luxury consumer is different. Here’s what you need to know

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The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Continue reading →

Sotheby’s is giving clients a taste of the good life with branded wine

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Sotheby’s International Realty agents no longer have to search for holy grail of closing gifts. SIR’s parent company, Sotheby’s, on Monday announced the launch of its first-ever collection of 12 branded wines. Continue reading →

Agents skeptical that taking hourly rates could work

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In an effort to figure out if hourly rates would actually work for agents and their clients, Inman reached out to a number of real estate professionals. Most were open to the idea of alternative compensation models. Continue reading →

What you need to know about the youngest generation of luxury homebuyers

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Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has b… Continue reading →

Build client relationships one unexpected detail at a time

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When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients th… Continue reading →

4 unconventional marketing tactics that really work

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Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading →

Inman 2019 Golden I Club winners announced

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On Thursday, Inman honored the inaugural class of inductees into the Inman Golden I Club. The class was announced with fanfare live at Luxury Connect in Beverly Hills. Continue reading →

Inman 2019 Golden I Club winners announced

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On Thursday, Inman honored the inaugural class of inductees into the Inman Golden I Club. The class was announced with fanfare live at Luxury Connect in Beverly Hills. Continue reading →