The value-added services clients appreciate most

I was once hired to sell a breathtaking property in Oyster Bay Cove, New York, with 63 acres of private parkland. While beautiful, the listing was also a challenge: I had a very motivated seller, a multimillion-dollar home, and a property the size of a… Continue reading

Above and beyond: how 3 real estate leaders earned a referral

As a customer, there’s nothing better than when someone goes above and beyond for you. It might be at the grocery store, the doctor’s office, or the bank. The location doesn’t matter. What matters is that when people genuinely care about what’s best fo… Continue reading

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading

Generational wealth: how to become your client’s long-term partner

No transaction in luxury real estate stands alone; every home purchase happens in the middle of a network that yields new opportunities. High-net-worth clients are likely to purchase and sell multiple properties, and their wealth is typically shared am… Continue reading

Go minute-by-minute with a luxury agent

In the luxury real estate profession, nothing is predictable — something Courtney M. Brown, REALTOR© with Island Sotheby’s International Realty, is very familiar with. “My days are never the same — and I think adapting and allowing yourself some flexib… Continue reading

Beyond price: 4 things that matter to luxury buyers

Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold… Continue reading

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out … Continue reading

The 3 most common questions luxury buyers ask

Working with a luxury buyer presents a very different experience than working with any other demographic. Those who are looking to purchase a high-end property are discerning and highly-informed — and expect their agent to be as well. Continue reading

Using data to find your buyer

Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Real… Continue reading

The 3 most common questions luxury sellers ask

Today’s luxury consumers are decisive buyers and connoisseurs of what best suits their lifestyle. They’re also accustomed to receiving faultless service — and this expectation doesn’t change when they switch roles from buyer to seller. Continue reading