The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading
Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading
Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading
Luxury homes have always included premium amenities, and it has always been the role of agents to connect buyers with aspirational conveniences. But as highlighted by a Mansion Global report, there has been a recent shift in what luxury buyers are sear… Continue reading
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were inte… Continue reading
When mining diamonds, it takes an investment of time, money, and energy to extract valuable results. The same is true of real estate market reports. Producing a market publication requires effort, but the results are a valuable tool for expanding your … Continue reading
Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively. Continue reading
Luxury markets tend to be niche, and that means the number of agents who understand exactly what your clients are looking for is small. Jameson Sotheby’s International Realty agent Debbie Maue knows that staying connected with other real estate profess… Continue reading
When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading
“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading