In the luxury real estate profession, nothing is predictable — something Courtney M. Brown, REALTOR© with Island Sotheby’s International Realty, is very familiar with. “My days are never the same — and I think adapting and allowing yourself some flexib… Continue reading
One of America’s fastest growing brokerages is poised to be one of America’s fastest growing franchisors. Why and how is this even possible? We asked one of its franchisees to give us some insights. Continue reading
How many times has this happened? You bring on a new technology solution, but not nearly enough of your agents use it. Well, you’re not alone. Agent tech adoption is an all-too-familiar riddle (or headache) for most brokers and other leaders. Continue reading
Storytelling is the most powerful way to put ideas into the world. Recently, we embarked on the next chapter of the Coldwell Banker story when we revealed our new mission, core values and visual identity on stage at Gen Blue. Continue reading
Clear your cookies. Delete your browsing history. Switch to Incognito. Google is poised to bring the power of aggregation to real estate. First, a little history. Continue reading
When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b… Continue reading
Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really b… Continue reading
Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold… Continue reading
Purchase season is approaching, which means agents are preparing themselves for the busiest—and potentially most profitable—time of year. So what habits do agents and industry professionals implement to make the most of the season? Continue reading
The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.” Continue reading