It’s no surprise that for today’s eco-conscious buyers, LEED-certified residences represent a prize like no other. However, for now, such homes are a rarity. Here’s a closer look at why that’s the case, and why it could be changing. Continue reading
Modern homebuyers don’t want to get a loan during banking hours — they want to be able to access the calculators to help them shop confidently, and then text a loan expert if they have questions. And that’s exactly the kind of support a great digital l… Continue reading
The social media ecosystem is complex, and established platforms are facing challenges. In this fraught landscape, which social media channels can luxury agents rely on? Two leading agents weigh in.
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Localize CEO Omer Granot sat with Amy Somerville on the main stage in front of a massive room of top agents and brokers. He broke the news of how Localize would exponentially increase an agent’s productivity without sacrificing quality. Continue reading
While you’ve likely encountered eco-certifications for homes, there are also eco-certifications for real estate agents. Here’s what they are and why they matter to grow you book of business. Continue reading
What’s in store for 2023? Join Brad Nelson, chief marketing officer at Sotheby’s International Realty, on January 26th for the Insider open webinar, where top agents will explore this year’s market trends, data, and opportunities. Continue reading
With the right focus, this can be an incredible market for your agents to grow their business — if you can point them in the right direction. We outline what that looks like for team leaders. Continue reading
A poll of hundreds of real estate investors found that the vast majority saw business growth in 2022 and plan to continue investing in 2023. Here’s what agents need to know. Continue reading
The metaverse is quickly becoming a platform, or a collection of several platforms, where you can advertise, socialize, build, and explore. It’s no wonder we’ve started to imagine how to bring real estate to this realm. Continue reading
“Storytelling is so powerful in sales,” say these leading luxury agents. “I am constantly telling stories — whether it’s in my social media, magazine ads, or in-person on a listing interview. Stories are what piece everything together.” Continue reading