Why marketing for lifestyle factors matters — and how to do it

You may not consider yourself a specialist in a particular lifestyle segment, but think about it this way: your market, by its very nature, is a specialty Continue reading

The 5 benefits of real estate mentorship

We asked top-performing luxury agents for their take on why mentorship drives such success for luxury professionals, whether they’re new to the business or seasoned experts. Continue reading

The secrets to growth through mergers and acquisition

Orhan Tolu went from 12 affiliated agents and the potential collapse of the industry, to almost 2000 full and part-time affiliated agents and continues to expand. Here’s how he did it — with help from CENTURY 21.
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5 make-or-break factors consumers consider when choosing a real estate agent

A new report by RE/MAX explores what’s most important to today’s homebuyers and sellers, from their criteria for choosing a real estate agent to their adaptability for the future. The findings are valuable intelligence for agents and brokers alike. Continue reading

The call of the wild: Why agents are thriving in remote markets

When talking about luxury vacation homes, locations such as Wyoming’s Teton County and Montana’s Bitterroot Valley may not be the first markets that come to mind, but there’s great value in hidden gems. Continue reading

4 questions to ask if you’re considering a change

As we move into a slower market, it’s critical to have the support of the best possible real estate company behind you. If you’re not sure that yours delivers and you’re exploring your options, make sure to ask these four questions of any potential new… Continue reading

4 ways to increase your bottom line in a more competitive market

In a sea of other qualified and experienced agents, standing out and winning business is a constant challenge. While intimidating, this stiff competition presents a great opportunity for agents who are ready to rise to the occasion. Continue reading