Many Inman readers have spent their entire careers in real estate & with great success. As a relatively new student of this business, following 12 years leading iTunes digital marketing at Apple, I am struck by the many opportunities to differenti… Continue reading
I think I speak for most real estate professionals when I say my passion is helping people. But while most of us focus on our clients, I also work with my fellow real estate agents to help further their personal and professional development. Continue reading
Delivering a luxury real estate experience necessarily entails providing your clients with specialized insights and knowledge. So the question is: what’s unique about you? What do you understand better than everyone else? Continue reading
This past March, the bull market celebrated its 10-year anniversary, and it’s generated one of the S&P 500’s best surges ever. The New York Times reported, “the rise has generated more than $30 trillion in wealth. Adjusted for inflation, that is t… Continue reading
The Business Cycle of Change is inevitable in all industries. Companies navigate the five cycles – Disruption, Acceleration, Maturation, Saturation, and Commoditization – at different rates, impacted by internal factors, like leadership alignment, and … Continue reading
Jerry Modes has built an amazing career on using tech to solve problems and elevate the customer experience. Modes is an IT/data visionary who co-founded two wildly successful startups: Teradata, which was later acquired by AT&T, and HyperParallel… Continue reading
Summer is peak season for just about everything in the Northern Hemisphere, and luxury real estate is no exception. Real estate deals don’t close overnight, and the relaxed pace of summer can create breathing room for today’s busy homebuyer. Clients ar… Continue reading
In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication … Continue reading
In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading
It’s a strange time to be an investor. We’re in a longtime bull market, but the 2008 financial crisis is still fresh in most investors’ minds. As we continue to ride this bull, we see volatility everywhere, and most markets appear unable to shake it of… Continue reading