Brokerages are evolving to provide more specialized support to all stakeholders, including evolving teams, according to Adam Hergenrother. The brokerages that best understand the new rules of engagement will take teams the furthest. Continue reading
It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you’re leaning on this fall? And what new strategies are you introducing to your plan? Continue reading
Although every person is different, real estate investors typically fit neatly into one of these four avatars. Understanding how they think will help you land them as clients and serve them well. Continue reading
Picking a mentor to help guide you throughout your career — especially as you’re starting out in real estate — can make a world of a difference. If you’re looking around for the right person, here are a few things to consider. Continue reading
What cliches in listing copy make you cringe and shake your head? Here, our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers. Continue reading
Whether it’s a hurricane, flood, tornado, earthquake or fire, it can take years to resolve a major insurance claim and restore a property. Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer… Continue reading
This strategy for reaching out to your brokerage’s past clients is perfect for newbies and agents who are looking to jump-start stalled productivity. There’s never been a better time to take advantage of every opportunity to drive listing and sales lea… Continue reading
Keller Williams’ size and clout mean its strategy will inevitably prompt responses from competitors, and it’s clearly a response to the current industry landscape. Here are our five biggest takeaways from our weeklong Deep Dive on Keller Williams Mega … Continue reading
In this edition of The Real Word, Bryon and Nicole discuss how the eviction crisis is more “clickbait” than we may think, if HOA and condo boards is good for business and an MTV show that’s making a comeback.
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