Boomers, Gen Xers and Millennials: use the right rich media to reach your ideal buyer

As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second. Continue reading

Keller Williams joins other top brokerages in supporting the Equality Act

Keller Williams is the latest company to join in support of the Equality Act, legislation that would codify gender and sexual orientation protections into the Civil Rights Act, including the Fair Housing Act.  Continue reading

The age of streaming real estate is here

Zillow’s recent pivot from a traditional agent ad model to it’s all-in instant offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model. Continue reading

NRT’s CEO downplays disruption, teases new transaction tools

Ryan Gorman spoke with Inman by phone to discuss some of the challenges this company is facing head-on this year and his now-infamous letter raising concerns about competitor Compass. Continue reading

Offerpad hires Zillow vet, promises cash offers within in 1 hour

Offerpad, the Arizona-based online fast homebuying and re-selling company, announced Wednesday that it has hired Bryan LaFranchi to lead its program in which homesellers can get all cash for their old properties and put the money toward the purchase of… Continue reading

How the real estate industry is celebrating Pride 2019

June in America is LGBTQ Pride Month, with parades and celebrations across the country commemorating the anniversary of the Stonewall Riots – a series of gay rights demonstrations in 1969 that were met with police force and gave birth to the LGBTQ move… Continue reading

EXCLUSIVE: Compass, eXp Realty and Redfin voice support for Equality Act

Just in time for Pride Month, the annual June celebration of LGBTQ rights in the U.S., three major real estate brokerages – Compass, eXp Realty and Redfin— all confirmed to Inman this week for the first time that they support the Equality Act, a propos… Continue reading

Zillow’s way or the highway?

IBuyer expert and real estate analyst Mike DelPrete explains how market incumbents are stepping up their game to adapt to a shifting business landscape ahead of Inman Connect Las Vegas on July 22-26. Continue reading

How Apple’s new updates could shake up real estate

Improvements to Apple Maps should be especially handy for agents who like to use voice commands with their iPhones, as those phones default to Apple’s proprietary mapping technology rather than that of a competitor such as Google. Continue reading