Google is about to revolutionize the way consumers find real estate agents

Clear your cookies. Delete your browsing history. Switch to Incognito. Google is poised to bring the power of aggregation to real estate. First, a little history. Continue reading

Is your old boss stealing your clients?

When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b… Continue reading

“Focus on what you love to do.”

Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really b… Continue reading

These 3 habits will help you stay on top of purchase season

Purchase season is approaching, which means agents are preparing themselves for the busiest—and potentially most profitable—time of year. So what habits do agents and industry professionals implement to make the most of the season? Continue reading

Beyond price: 4 things that matter to luxury buyers

Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold… Continue reading

Let’s talk about real estate: 8 simple conversation-starters

If you’re intimidated by the prospect of walking up to complete strangers and talking about your job, try one of these natural conversation-starters to get the ball rolling. Continue reading

NAR announces 2019 REach accelerator class lineup

The National Association of Realtors announced on Friday the lineup for its 2019 tech accelerator, REach. This year’s class includes companies focused on digital marketing, agent safety and productivity, crowdsourced agent referrals, and home staging. Continue reading

NAR hires first-ever director of creative and marketing strategy

The National Association of Realtors has added a new position to its integrated marketing communications team according an announcement made on Thursday. Twenty-year entertainment industry veteran Alicia Bailey has been hired as NAR’s first-ever direct… Continue reading