You have seconds to win prospects over. Here’s what to say

You only have a few precious seconds before your prospects decide whether to hang up or hang on. Don’t misuse that valuable time. Follow these five steps from team leader Carl Medford, and you’ll be able to talk your way from lead to client. Continue reading

Sellers stuck in the past? 7 scripts to help them get realistic on price

Some sellers refuse to acknowledge the current market realities. Carl Medford offers some scripts that can help when you’re working with unrealistic homesellers. Continue reading

That’s a deal-breaker! 15 reasons buyers are backing out

The recent uptick in canceled contracts reveals that buyers with tepid toes have begun actively looking for valid ways to terminate their purchase, writes mega team leader Carl Medford. Here is his list of top 15 potential deal-breakers. Continue reading

Expand your real estate business in a downturn with these 7 easy steps

A systematic approach to growth offers the financial and professional rewards you’re looking for without the pain points you fear. Carl Medford offers seven key steps for beginning to expand your business and propel it to the next level. Continue reading

No ‘Money Pit’! 14 things to watch for with historic homes

Whether it’s a carefully preserved showplace or a money pit, a historic property can offer a once-in-a-lifetime opportunity for the right buyer. Team leader Carl Medford offers his personal perspective based on his historic homeownership journey. Continue reading

Move that listing: 6 right-pricing tips for a shifting market

In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading

Crunch the numbers, be the expert: 6 steps for letting your economic prowess lead

Those real estate agents who can provide accurate, up-to-date and meaningful market data — those who put in the work to become true local market experts — can become the “economist of choice” in their region, and as a result, become the agent of choice… Continue reading

Job 1 is your database: Here’s how to keep it perpetually producing

If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading

Relying on optimism to get you through? 5 critical steps to take instead

Blindly hoping for the market to improve is not the right strategy. Team leader Carl Medford gives us a dose of the medicine your sick pipeline needs to get onto the road to recovery and how to prepare for what’s next. Continue reading

Don’t go overboard! 5 reasonable tips for adjusting to the market

Although the market is shifting, that doesn’t mean that the sky is falling. Team leader Carl Medford suggests that listing agents focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in th… Continue reading