5 bad behaviors that will land you in Realtor court

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Bad behavior and violations of any of the 17 articles in NAR’s Code of Ethics can result in an ethics complaint, where a Realtor may have to appear before their peers at a professional standards hearing. Here are five examples of unethical behavior tha… Continue reading →

Why multitasking is the greatest productivity myth

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You might feel as if you’re achieving a lot by undertaking several tasks at once, but the opposite is true. Neuroscience research shows that multitasking confuses the brain, slows you down and makes you prone to make errors. Continue reading →

Can your brokerage be tech-savvy or customer-centric? The answer is both.

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Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading →

Four things to consider when choosing your first brokerage

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Congratulations! You’re about to embark on an exciting new career as a real estate agent. But like all change, it can be scary, filled with difficult decisions, starting with like what real estate brokerage you will choose. Which one will help give you… Continue reading →

Your client is getting nervous. Now what?

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Anyone working in real estate knows that clients experience hesitation — and who can blame them? Whether they’re putting a property on the market or looking to buy their next home, they’re preparing to make a potentially momentous transaction. Continue reading →

Boomers, Gen Xers and Millennials: use the right rich media to reach your ideal buyer

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As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second. Continue reading →

9 mindset mistakes that’ll ruin your business

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We all talk about things agents should do to be successful, but today, let’s talk about things that’ll absolutely ruin your business, so that you read, absorb — and go do the opposite of these things. Continue reading →

3 simple body language tips from a top door-to-door salesman

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Getting hit with constant rejection isn’t easy, especially face to face. But for those willing to power through, door-knocking can really pay off. Chandler David Smith made nearly $100,000 his first summer of door-to-door selling and another $140,000 t… Continue reading →

What a Victoria’s Secret supermodel can teach you about real estate

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Carolyn Byrnes, an agent with The Carolina’s Finest team in North Carolina, didn’t expect to learn so many lessons from her Victoria’s Secret supermodel sister, Martha Hunt. But, it turns out, a lot of business principles translate from modeling to rea… Continue reading →