‘Get creative’: As inventory drops, agents dust off trusted techniques

With sales down and inventory low, agents are combing social media, calling expireds and seeking out people with major life milestones. In other words, they’re meeting the moment with creativity. Continue reading

Carrie McCormick: Every home has a story. As agents, we need to tell it

Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading

26% of your office is touched by disability. Are you prepared?

Trainer Rachael Hite takes a deep dive in this interview series with two experts about what it takes to create an environment that is accessible for those with disabilities. If you are working at building diversity, equity and inclusion into your busin… Continue reading

Best practices to showcase design and floor plans in luxury listings

When selling the world’s most spectacular homes, luxury real estate agents need to remember there’s more than meets the eye. There are often design features of architectural, aesthetic, or practical significance that can truly differentiate it in the m… Continue reading

3 free and easy marketing ideas that work in this market

When times get tough, turn to free grassroots marketing and relationship-building to help you weather the challenges, Chicago broker Julie Busby writes. Continue reading

Amid the steel and glass, a warmer, fuzzier Billionaires’ Row emerges

As Billionaires’ Row continues to reshape Manhattan’s skyline one ‘supertall’ at a time, agents say a new class of buyer is gradually reshaping the demographics of New York’s most exclusive block. Continue reading

7 strategies to keep self-talk sabotage at bay

The stories you tell yourself and the language that use can impact your attitude and performance, entrepreneur Christine George writes. Here’s how to keep self-talk positive. Continue reading

Keller Williams mega team taps ex-Side exec Jon Boller as president

Jon Boller, Side’s former Go-To-Market Strategy vice president, will take on a new role at Livian, Keller Williams’ mega team. Boller will oversee growth for the brand’s 35-state footprint. Continue reading