New mortgage fee won’t debut until after spring homebuying season

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Industry groups continue to object to a new Fannie and Freddie fee aimed at some riskier borrowers as a burden on lenders and consumers. Continue reading →

Even after layoffs, 3 in 4 mortgage lenders lost money in Q4 2022

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Lenders lost $2,812 per loan as business dropped off faster than they could trim expenses and production costs hit a record-high $12,450 per loan, a Mortgage Bankers Association survey found. Continue reading →

‘All strapped in’: Luxury clients face whiplash as banking fallout unfolds

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The sudden change in the global banking landscape has left luxury real estate clients hanging out “in the parking lot,” Kofi Nartey said, as they wait to see where the remaining chips will fall. Continue reading →

How that ‘Distracted Boyfriend’ meme could end up costing you

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Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading →

Zillow CEO Rich Barton: ‘The real pain is probably coming’

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Zillow — which held $3.4 billion in cash and investments at the end of 2022 — is well prepared to weather any storm, including the banking fallout, Barton said in a new interview on Thursday. Continue reading →

That’s such a turnoff! 7 major marketing mistakes agents make

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Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading →

QUIZ: Test your real estate marketing IQ

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Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading →