Chasing leads isn’t enough. The agent’s message has to work too

“Everyone wants to buy; no one wants to be sold.” Agents have to get the message right if they want their hard work generating leads to pay off, consultant Jon Cheplak said at Inman Connect. Continue reading

3 tips for becoming a top real estate producer — even in a downturn

Hazel Shakur and Adam Hergenrother argued during a Wednesday session of Inman Connect that real estate agents can thrive even in a shifting market. Continue reading

Now is the time to have answers to the toughest questions, trainers say

Agents who can handle clients’ concerns in a shifting market will continue generating business in tough times, Keller Williams and Reali trainers said at Inman Connect on Wednesday. Continue reading

Top producers share how agents can dominate their markets this fall

During a Connect Now panel this week, top producers recommended that agents be ready to provide more context to buyers and sellers, be proactive about building relationships and prepare to speed up into the holidays to dominate the slowdown. Continue reading

The Agency’s Mauricio Umansky on what’s hurting brokerages the most

At Inman Connect, Brad Inman and Mauricio Umansky, founder of luxury brokerage The Agency discussed what’s happening in the market now and how it’s impacting brokers and their agents. Continue reading

Anywhere’s Sherry Chris reveals how ‘strategy wins’ in a downturn

At Connect, Anywhere Expansion Brands CEO Sherry Chris, a 35-year real estate vet, shared how strategic growth, better value propositions and positive thinking gives brokers the upper hand. Continue reading

Gary Keller: Tech firms’ ancillary service strategy a ‘big lie’

During Inman Connect on Tuesday, Gary Keller discussed an array of topics with Inman founder Brad Inman. Keller said companies have to focus on “dollars in, expenses out” as they reach for profitability. Continue reading

Getting back to basics more important than ever for fall market

David Parnes, Tiffany Pantozzi, Bianca D’Alessio and Jill Biggs discussed their strategies heading for a slowed down fall market, at Inman Connect. Continue reading

Don’t call it a ‘presentation’: How to nail your first ‘listing conversation’

Dave Karoly, vice president of sales at Lamacchia Realty and a head trainer at Crush It in Real Estate, discussed the essentials of that first big presentation during an Inman Connect session on Tuesday. Continue reading

7 tactical marketing strategies to prepare agents for success in 2023

During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games. Continue reading