Don’t be a ‘yes agent’
A “yes agent” agrees with everything the seller says, offers up compliments and ignores anything that causes the seller angst, like data that conflicts with the seller’s opinion of price. Continue reading
A “yes agent” agrees with everything the seller says, offers up compliments and ignores anything that causes the seller angst, like data that conflicts with the seller’s opinion of price. Continue reading
Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients. Continue reading
Real estate agents could comprise a disproportionately large stake, particularly if Airbnb offers equity to hosts. Continue reading
Feature that prompts social network users to reconsider posting potentially offensive comments grew out of effort to combat racial profiling. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole take the quiz to find out if they are retirement-ready. Continue reading
Homebot recently unveiled a new feature in its home-equity management app that’s been bothering me. But it might just help you broach a topic you’re afraid to talk to clients about. Continue reading
The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading
Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading
Website integration with Buyside lets Chicagoland brokerage Baird & Warner serve up detailed buyer stats to potentially reel in more listings. Continue reading
The best city sale category highlights notable transactions in the past year. Winners will be announced at Luxury Connect, Oct. 16-17 in Beverly Hills. Continue reading