Agents rating agents? This brokerage is putting it to the test

A new collaboration is giving more than 600 agents at Berkshire Hathaway HomeServices Professional Realty a new way to provide feedback for their peers. Continue reading

Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading

A survival guide for sellers living in a fully staged home

Living in a fully staged house that must be ready on command for a showing is perhaps the least attractive part of the selling process. If you find your sellers are struggling to cope with living in a home that’s staged and actively being shown, heed t… Continue reading

Why you should treat everyone like a client from the moment you meet

Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists. Continue reading

Voice-activated home search available through GSAR

Greater Syracuse Association of Realtors partners with VoiceterPro to provide home shoppers with voice search in central New York. Continue reading

New CRM? Copper gets down to brass tacks for teams and agents

Formerly known as ProsperWorks, the software’s latest iteration as Copper not only represents a savvy business turn, but an effective commitment to improving the CRM experience. Continue reading

Employee or independent contractors: Should California brokerages be making contingency plans?

As California employment law changes in response to the emergence of the gig economy, real estate brokers and agents need to stay updated and start thinking about what role they want to play in a legal landscape that’s still in turmoil. Continue reading

Lesson Learned: Find your tribe

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Washington, D.C., broker Keri Shull shares why surrounding yourself with the right colleagues is ever… Continue reading

Ready to hang out your shingle? Avoid these 5 mistakes

As attractive as having your own brokerage firm might be, the sad fact is that many fail. To ensure that your business isn’t doomed from the start, avoid these mistakes when opening your own brokerage. Continue reading

Generational wealth: how to become your client’s long-term partner

No transaction in luxury real estate stands alone; every home purchase happens in the middle of a network that yields new opportunities. High-net-worth clients are likely to purchase and sell multiple properties, and their wealth is typically shared am… Continue reading