Zillow Offers officially launches in Atlanta

Zillow Offers is launching Monday in Atlanta. It’s the third market for the neophyte direct-to-consumer home buying and selling program, which launched in Phoenix back in April of this year. Continue reading

Who is your luxury client? Understanding varying wealth levels

Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading

Yes, agents need a mobile app. No, it’s not as hard as you think.

The most visited websites on the planet — Google, YouTube, Facebook and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60 percent of their time on mobile devices. Continue reading

5 fantastic objection handlers you can use today

Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take… Continue reading

8 gorgeous property websites that’ll inspire your marketing

If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web. Continue reading

Agent sues client for commission on a house he failed to sell

A Canadian real estate broker sent his former client a bill for thousands of dollars in commission — even after the sale of the house fell through. Continue reading

Agent who ran mortgage fraud scheme gets 6.5 years in prison

A California real estate agent who sold homes with unpaid mortgages to unsuspecting buyers has been sentenced to more than six years in prison. Continue reading

5 pro tips for using Instagram and Facebook stories in real estate

Facebook Stories and Instagram Stories are two emerging opportunities for real estate pros. How can you use them effectively for your business? Here are a few key tips (and mistakes you’ll want to avoid). Continue reading