How helping mom-and-pop investors can grow your business

One of the best ways to serve your clients is to be a solution to their problems. Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote … Continue reading

Replacing yourself? 6 qualities to look for in a team CEO

Talent is everywhere — if you know what to look for. And when you’re hiring someone to replace yourself as team leader, the search might take a while — the stakes are higher. Here’s what you should look for when hiring a CEO to run your real estate tea… Continue reading

99 more blog ideas — for sellers

Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don’t limit yourself to blog posts. Continue reading

40 winning lead-generation strategies agents are using right now

Here’s Jimmy Burgess’ list of 40 buyer and seller lead generation strategies that agents out there are using to win deals right now. In the video, find out why he thinks you should start with the last three. Continue reading

Lesson Learned: Learn the universal language of R-E-S-P-E-C-T

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how luxury real estate specialist Neal Oates Jr. developed a cutting-edge global brand through good old-fashioned r… Continue reading

The Real Word: Does listing feedback really matter?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing). Continue reading

Hit replay! 3 social media marketing videos from Inman Connect events

We’ve rounded up some of our top Inman Connect videos from yesteryear. Here’s how to further your social media reach, maximize your profiles and generate leads on Instagram — all on a budget. Continue reading

10 myths agents wish their clients didn’t believe

Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making, it can be especially frustrating for agents to try to detangle, debug and find the right pat… Continue reading

Sellers putting faith in their Zestimate? 4 steps for getting real on price

We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading

Your branding is costing you money: Here’s how to fix it

It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading