Tag Archives: Columns

How to become the go-to agent in your neighborhood

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The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading →

8 steps for crafting a winning 2020 business plan

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What’s your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a bu… Continue reading →

8 Facebook rules agents should live by

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Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a… Continue reading →

The Real Word: Is Zillow becoming a transaction platform?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through their biggest takeaways from Zillow Unlock.  Continue reading →

A decade of social media marketing: The good, the bad and the ugly

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When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed. Continue reading →

Pocket listings are bad for consumers — period

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The MLS functions because of bilateral cooperation and compensation. You have to “pay to play,” and you pay by providing your listings. You can’t just take from the MLS without giving back. Continue reading →

Boo! What are you afraid of? Agents sound off

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From market movements to marketing strategies, everyone’s scared of something. Check out our list of what real estate agents around the country are afraid of this spooky season, and hop in the comments to tell us what strategies you’ve found to counter… Continue reading →

Pulse: How do you overcome ‘I have a friend in the business’?

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Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share your top objection handler for a familiar agent. Continue reading →

Smart-home tech for agents: Lutron smart dimmers vs. Philips Hue lighting system

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In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they’ll talk about smart dimmers versus lighting systems. Continue reading →

What new agents should do as the selling season slows

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The selling year has its own ebb and flow, and when it slows, new agents should take time for themselves. Here’s what they need to hear. Continue reading →