Dollars and Sense: How to get more out of your career

If you’re looking to tap into the potential that your real estate career holds — whether it’s money, satisfaction or enjoyment — we’ve got 10 suggestions for helping you make your job more gratifying this year. Continue reading

You vs. Zillow: How to win with consumers every time

Many agents believe they are powerless against huge names like Zillow, but there are many tools you have at your disposal that make you more valuable than any site will ever be to consumers. Here are a handful of strategies that have helped us compete… Continue reading

Keeping It Real: Why it’s time to kill vanilla

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading

3 marketing activities all agents should be doing

Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading

WATCH: Mastering consistency, repetition and reach

What’s the ROI on a tweet or Facebook post? Zero, unless you’re posting on that platform every single day. To find out how to do that right and avoid content creation fatigue, watch Gil Media Co.’s CEO Carlos Gil onstage at Inman Connect New York. Continue reading