Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading

SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading

Luxury Presence debuts Brokerage Listing Networks amid CCP debate

Los Angeles-based Luxury Presence, which launched as a website developer for luxury brands before evolving into a wide-ranging software provider, will unveil the solution at ICNY on Tuesday. Continue reading

What not to post: 9 common social media pitfalls to avoid

Social media is a powerful tool for real estate agents, but knowing what not to post is just as important as knowing what to share. Expert Jessi Healey outlines the top mistakes to avoid, from posting too much to ignoring comments, so you can maintain … Continue reading

Trending: Say bye to fact-checkers, hashtags and TikTok

Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky. Continue reading

Scroll smarter: Social media do’s for real estate pros

Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey. Continue reading

Automated, integrated ActivePipe elevates email: Tech Review

Craig Rowe reviews ActivePipe, a MoxiWorks application designed to launch advanced email campaigns for lead generation, brokerage branding and long-term customer engagement. Continue reading

Digital avatars have arrived: Here’s how real estate pros can use them

Reimagine sales, marketing and instruction by using digital avatars to bring the human touch to content without the cost, land investment specialist Curtis Williams writes. Continue reading

Yes, you can talk politics on social media. Here’s how

Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think. Continue reading