‘Call, text, email and hope to still get drinks’: How agents connect in 2022

A plethora of communication options for agents exist, but real estate agents told Inman email is still the best option for managing transactions and covering your tail if trouble comes calling. Continue reading

5 strategies to increase productivity and profitability in 2022

Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading

4 emails every agent should send (and how to do it)

How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you’ll become the local expert they look forward to hearing from. Continue reading

Managing expectations? 17 communication tips to stay above a fray

At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we’re coming out of an extreme seller’s market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them eff… Continue reading

Privacy rules are changing marketing. Are you prepared?

The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You’re not going to be able to grow your business using yesterday’s playbook — so burn it. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

Worth a steal! 8 email marketing scripts for your repertoire

Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more. Continue reading

Become the local expert! A low-cost, 5-step digital farming strategy

Digital farming is a low- to no-cost real estate farming strategy that will add value to the people on your email list and generate more listings as a result. Here’s a proven method I’ve used in my own business to provide the kind of value that leads t… Continue reading