How to win the multifamily lease-up challenge as a property manager

Multifamily expert and brand-new Inman contributor Andy Larson offers insights and strategies for the all-important lease-up period. Continue reading

It’s not about you! 15 reasons past clients go with another agent

There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading

How to make sure your agents follow up on internet leads

Agents often think of internet leads as inferior and let them fall by the wayside. Here’s how you can stop that from happening. Continue reading

5 follow-up rules every agent should live by

Think about it: When you are in need of service or advice from a salesperson, what makes you feel good about working with them? The golden rule, simple logic and common sense are good places to start. Here are a few simple rules to follow. Continue reading

Going all in with Zillow leads? 3 tips for winning big

What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads. Continue reading

Trouble getting past small talk? 7 steps for becoming a social butterfly

Regardless of your market, you’re likely competing against many real estate agents for business. Follow these steps to get that unique cutting edge that’ll better your business, set you apart and make a lasting impression.  Continue reading

Is your business April foolproof? Ask yourself these 5 questions

The key to making your business goals in 2019 is making sure you’re on track along the way. As the second quarter begins, ask yourself these questions, and answer honestly. Then retool if need be to stay on track the rest of the year. Continue reading

3 ways to increase your ROI on internet leads

After managing pending contracts and active listings, going to appointments and putting out fires, we only have a limited time to invest in lead generation and follow-up, so it’s important that we make every moment count. Here’s how to get the most ROI… Continue reading

10 tips for snagging a buyer (and tons of leads) at your next open house

Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both … Continue reading

The 7 deadly sins of real estate brand building

Have you committed one of these seven deadly sins? Real estate branding experts Tonya Eberhart and Michael Carr of BrandFace discuss these mistakes so that you can avoid committing them while building your brand. Continue reading