The 12-point open house checklist every real estate agent needs
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results. Continue reading
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results. Continue reading
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading
Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey. Continue reading
The National Association of Realtors’ 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home. Continue reading
Want to make sure your latest listing looks its best? Darryl Davis offers simple staging strategies to enhance every inch of that space. Continue reading
Take advantage of the warmth associated with holiday memories when marketing your listings this year. Designer Antoinette Fargo offers tips for tablescapes and holiday decor that will win over homebuyers. Continue reading
Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here’s how to explain the value of staging to clients — plus a few tips that can bring… Continue reading
As sales slow down in the winter, it’s going to take more effort to attract the perfect buyer to your listing. Beyond snazzy marketing and perfect pricing, chic holiday-appropriate staging can seal the deal by helping buyers imagine their first holiday… Continue reading
Although furniture layouts and paint colors get a lot of attention in the staging process, one essential element is a home’s lighting. To ensure your clients have everything lit to perfection, here are six glow-related tips for any home stager. Continue reading
Living in a fully staged house that must be ready on command for a showing is perhaps the least attractive part of the selling process. If you find your sellers are struggling to cope with living in a home that’s staged and actively being shown, heed t… Continue reading