The 12-point open house checklist every real estate agent needs

From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results. Continue reading

More agents than ever earn business from networking and SOI

From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading

3 ways NAR’s latest staging data can help sell your listing

Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey. Continue reading

Home staging dips in popularity as fewer agents make the effort: NAR

The National Association of Realtors’ 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home. Continue reading

6 DIY home staging tips every real estate agent should know

Want to make sure your latest listing looks its best? Darryl Davis offers simple staging strategies to enhance every inch of that space. Continue reading

4 ways to ‘set the stage’ when preparing your listings this holiday season

Take advantage of the warmth associated with holiday memories when marketing your listings this year. Designer Antoinette Fargo offers tips for tablescapes and holiday decor that will win over homebuyers. Continue reading

Staging works! How to have that conversation with sellers

Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here’s how to explain the value of staging to clients — plus a few tips that can bring… Continue reading

5 holiday home-staging ideas for your sellers

As sales slow down in the winter, it’s going to take more effort to attract the perfect buyer to your listing. Beyond snazzy marketing and perfect pricing, chic holiday-appropriate staging can seal the deal by helping buyers imagine their first holiday… Continue reading

Light it up! 6 tips to make your home staging shine

Although furniture layouts and paint colors get a lot of attention in the staging process, one essential element is a home’s lighting. To ensure your clients have everything lit to perfection, here are six glow-related tips for any home stager. Continue reading

A survival guide for sellers living in a fully staged home

Living in a fully staged house that must be ready on command for a showing is perhaps the least attractive part of the selling process. If you find your sellers are struggling to cope with living in a home that’s staged and actively being shown, heed t… Continue reading