Defend your commission: 5 reasons you’re worth it

To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg. Continue reading

Inman Handbook: Home staging in the midst of a red-hot market

Three experts explain the ins and outs of staging and its value, even in a market where buyers are snapping up available homes like hotcakes. Continue reading

A Coldwell Banker broker shares what it’s like to be a seller right now

Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent’s sales pitch taught her an important lesson about relationships and empathy. Continue reading

The buyer’s agent who padlocked the gate: Stories from the wild world of real estate

Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from the front lines of the current mad market. Continue reading

4 client questions every team member should be prepared to answer

How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — as… Continue reading

Will rising mortgage rates affect appetite for homebuying?

Vaccinations and stimulus measures are fueling optimism for an epic economic rebound, and there are other factors at play. Here is a look at how the housing market has fared over the past year and what to expect. Continue reading

10 tips for prepping your listings in this frenzied spring market

There’s no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale. Continue reading

COVID vaccinations give Americans more confidence in housing

Fannie Mae’s Home Price Sentiment Index increased by 5.2 points from February to 81.7 in March. Year over year, the index is up 0.9 points. Continue reading

Work smarter! 10 creative ways to reuse and repurpose your evergreen content

Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they’re… Continue reading

8 bogus questions sellers ask when interviewing listing agents

Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them. Continue reading