Sign a buyer brokerage agreement to see a property? No way!

Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence. Continue reading

How Jeff Lobb navigates a career built on passion, innovation, family

In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder’s marketing philosophy and personal commitments. Continue reading

Jeff Lobb on the ‘biggest thing’ he sees agents struggle with in 2023

The CEO of coaching and training business SparkTank Media dished on how artificial intelligence will enhance lead prospecting and where agents are failing amid a murky economic landscape. Continue reading

How to put AI to work to make more money in your real estate business

ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading

RE/MAX’s keys to success in 2023: Recruitment, mergers, acquisitions

As the brokerage prepares for a slower market, agent recruitment, finding a permanent RE/MAX Holdings CEO and franchise consolidation are among the issues RE/MAX will face in 2023. Continue reading

RE/MAX in 2022: Modernizing the franchise model, teams and more

Creating a robust teams structure, filtering out industry noise and innovating the franchise model are all challenges RE/MAX faces in 2022. Continue reading

‘Be relentless’: Real-life advice from agents managing inventory insanity

Pros out in the field have thoughts and suggestions on how to manage the widespread low inventory this season. Here are a few ideas that stood out in response to an Inman Coast to Coast Facebook thread and Inman’s recent “Inventory Insanity” series. Continue reading

How to build a deeper referral base: Prioritize local, engaging content

MoveMeToTX Team Leader Katie Day shared with attendees at Connect Now strategies for engaging with past clients to keep referrals flowing. Continue reading

3 must-attend virtual masterminds at next week’s Connect Now

In these mastermind sessions, we’ll take a deep dive into relationship-building, farming, team-scaling and more. Be sure to make time for these can’t-miss sessions at our March 16 Connect Now. Continue reading

Awareness, growth and leadership: What’s in store for EXIT Realty in 2021

Current and former EXIT Realty leaders Tami Bonnell, Bob McKinnon and Jeff Lobb share the challenges and opportunities the brokerage faces in the year ahead. Continue reading