The estate — built around 1990 — has undergone extensive renovations after being purchased for $18 million in 2021, but local real estate agents say that some might consider the home a teardown and opt to raze it to make way for something more modern… Continue reading
What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading
Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes. Continue reading
Baffled by a home that’s languishing on the market? Mega-team leader Carl Medford offers a step-by-step plan for evaluating your listing and getting it sold. Continue reading
The peak of the spring homebuying season may have shifted to later in the year, at least in some markets, according to new analysis by Zillow. Continue reading
To achieve extraordinary results, The Agency’s Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan. Continue reading
In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading
The challenge of differentiation and capturing a buyer’s attention is monumental, for even the most skilled agents. In this agent’s case, “man’s best friend” is also an agent’s best friend. Continue reading
Luxury marketing expert Laura Stace shares her best practices to get listings buyer-ready. These seven “must-do” tasks are her essentials to make sure every property is ready for a timely sale process. Continue reading
How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training. Continue reading