How to maximize the power of influencers in your marketing

Approach partnerships by offering value through access to unique venues, co-hosted or co-branded events, or creative collaborations that will resonate with your shared audiences, The Agency’s Rainy Hake Austin writes. Continue reading

Estate Media brings on Chad Carroll and Dawn McKenna

With the collaboration, Carroll and McKenna will generate original content directed at other real estate professionals through the company’s industry-focused segment and homebuyers and sellers through the brand’s more consumer-focused arm. Continue reading

Free videos for real estate agents land title company rep in hot water

California Best Title Company Inc. settles case alleging illegal inducements for $150,000 without admitting wrongdoing, but marketing rep loses license for three years. Continue reading

KB Home to build first wildfire-resistant community in SoCal

KB Home, one of the largest U.S. homebuilders, is breaking new ground with Southern California’s first wildfire-resilient new-home community, the company announced Thursday. The community is a game changer for homebuyers seeking safety in fire-prone ar… Continue reading

Mauricio Umansky: 2025 is the best time ever to be a new agent

Despite market headwinds, The Agency CEO says that new technology and marketing capabilities make now a great time to be a new real estate agent. Continue reading

Mauricio Umansky: 2025 is the best time ever to be a new agent

Despite market headwinds, The Agency CEO says that new technology and marketing capabilities make now a great time to be a new real estate agent. Continue reading

Women, Wealth and Real Estate: How Judith Ahdoot breaks barriers

By continuing to invest wisely, women like Judith Ahdoot are not only securing their own futures but also setting the stage for future generations to thrive, coach Melanie Klein writes. Continue reading

BuildOps $127M Series C advances AI construction software

Commercial construction technology company BuildOps has arrived at “unicorn” status — a valuation of $1 billion — upon closing a Series C round of funding totaling $127 million. Continue reading

Bass weighs pause of ULA Tax as wildfire recovery continues

Los Angeles Mayor Karen Bass seems to be warming up to the idea of pausing the controversial ULA Tax as the city recovers from destructive wildfires, but it is unclear how she could do it. Continue reading

LA pauses new Section 8 applications amid funding cuts

The Housing Authority of the City of Los Angeles (HACLA) has announced a pause on accepting new Housing Choice Vouchers (HCVs), also known as Section 8 vouchers, which could leave thousands of residents at risk for homelessness, CBS News reported Tuesday. Continue reading