Pulse: Readers share their favorite real estate marketing campaigns

This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading

Agents are using TikTok’s popular ‘chopping dance’ as a marketing tool

The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business. Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

Too much information: Sellers risk privacy in era of 3D marketing

As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private. Continue reading

10 smart closing gift ideas that clients will never forget

Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading

10 bonkers real estate marketing strategies that actually worked

Inman reached out to agents across the U.S. and beyond to share the most outlandish ways they’ve successfully marketed their business Continue reading

The best marketing ideas come from agents in the field

Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading

Pulse: What’s the best real estate marketing campaign you’ve ever seen?

What’s that one marketing campaign that really stood out to you (and still does, even years later)? This week, we’re inviting our readers to share their favorite marketing efforts — whether it’s their own or someone else’s. Continue reading

99 more blog ideas — for sellers

Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don’t limit yourself to blog posts. Continue reading

40 winning lead-generation strategies agents are using right now

Here’s Jimmy Burgess’ list of 40 buyer and seller lead generation strategies that agents out there are using to win deals right now. In the video, find out why he thinks you should start with the last three. Continue reading