A lighthearted listing campaign during tough times

Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading

Compass executive calls for 2-week moratorium on home showings

Leonard Steinberg, the chief evangelist at Compass, says the quicker the virus is contained, the better it will be for the housing market. Continue reading

The best real estate TV episodes to watch while you’re social distancing

If you’re waiting out the virus this weekend, it may as well be with “House Hunters,” “Fixer Upper” and “Million Dollar Listing.” Continue reading

WATCH: How I built Climb Real Estate

Climb co-founder Mark Choey reflects on how the firm grew from two guys in a loft to a top brokerage before being shuttered earlier this year. Continue reading

Social media is the greatest gift to agents: Ryan Serhant

Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he’s tackling TikTok. Continue reading

‘This is not an unhappy ending’: Mark Choey on life after Climb

Climb Co-Founder Mike Choey reflects on how the firm grew from two guys in a loft to a top national brokerage before being shuttered earlier this year. Continue reading

From indie to Realogy acquisition, how Climb Real Estate almost didn’t happen

Climb Real Estate Co-Founder Mark Choey shares the behind-the-scenes story of how he and Chris Lim built the vibrant indie brokerage and ultimately made the decision to sell to Realogy plus what they learned and where they’re headed next. Continue reading

WATCH: ‘Million Dollar Listing’ star Fredrik Eklund on selling anything to anyone

Watch this blast from the past as top NYC real estate broker and Bravo’s “Million Dollar Listing New York” star Fredrik Eklund shared the story of how he went from selling sandwiches to house hunting with Jennifer Lopez onstage at Inman Connect New Yor… Continue reading