Will pandemic-era market movements have staying power? The Real Word

In this week’s episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss parallels between Peloton and the pandemic-era real estate market, top-notch negotiation strategies, and this week’s Left, Middle, Right. Continue reading

The great agent reshuffle: Essential checklists you need to onboard agents in a down market

Onboarding and recruiting practices change in a shifting market. When inventory is low and competition is fierce, bringing on new team members requires extra focus and streamlined systems to keep chaos at bay. Continue reading

33 signs it’s time to fire a client (and how to do it the right way)

If you’re feeling worn down, discouraged or pushed to the edge by your clients, it’s probably not you. Sometimes people are just tough to work with, and you have to figure out what is worth it for the commission. Here are 33 signs it’s time to part way… Continue reading

3 ways to think longer-term marketing strategies

Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading

7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading

Agent Outlook: Know the market so that you can translate the market

Being able to crunch the numbers and speak about trends allows you to better interpret market movements for leads and clients in your area. Livian’s Eric Forney offers the relevant data so that you always know where to focus. Continue reading

Put your Instagram content to work! 3 steps for growing your audience

Don’t have time to create new content for every platform? Check out these three tips from Instagram expert Michelle Berman Mikel on how you can repurpose content you post on Instagram and use it for your email list.
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Work smarter! 5 rules for repurposing real estate content

Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss a message. Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices, lays out five rules to help make repur… Continue reading

7 essential types of writing every busy real estate agent should learn

You may not have gotten into real estate because of a love of writing, but that doesn’t mean you can’t learn to express yourself with skill. Let marketing expert Christy Murdock walk you through some of the writing elements you’ll encounter most often … Continue reading

7 social media tips every agent should live by

Social media allows you to find your ideal clients by attracting them rather than chasing them, deepen existing relationships and make new ones. Here are the seven best social media tips Jimmy Burgess has ever heard and how you can apply them to grow y… Continue reading