2024 will be the year of the automated agent

Stop worrying that AI will replace you, MoxiWorks’ York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks. Continue reading

Avoid these top 5 rookie mistakes in real estate marketing

From neglecting digital platforms to disregarding personal branding, Side’s Manny Solis writes, here are five critical rookie mistakes that often derail real estate marketing campaigns. Continue reading

This Mother’s Day, author Martha Melendez reflects on her mom

Author, HGTV guest and Engel & Völkers’ Martha Melendez shares how her mother’s vision for her has shaped her life and led to her accomplishments. Continue reading

NAR attempts to reboot its rep at midyear conference: The Download

The National Association of Realtors membership gathered in the nation’s capital to ctrl-alt-del its reputation. Did it work? Continue reading

The freshest business trends agents need to recognize in 2024

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends, Jimmy Burgess writes, you’ll separate yourself from your competition like never before. Continue reading

8 ways to tackle your craziest, biggest goals

During the process of preparing for his first Ironman, ERA President Alex Vidal learned that, whether it’s a personal or professional goal, aiming high and executing on a detailed plan of attack can help you achieve it. Continue reading

How to ignore the legal drama and focus on the opportunity

While you need to be aware of the changes going on in the industry, CEO Verl Workman writes, you also need to make sure to keep your focus on what you can control. Continue reading

What if NAR went away? Examining the catastrophic potential

Although it may seem righteous to dismantle the institution that NAR has built, brokerage founder Sean Frank writes, the collapse of NAR would equate to the collapse of the modern real estate market as we know it. Continue reading

Did NAR’s buyer contract info provide the clarity you need? Pulse

Questions of agency, agreements and compensation are on the line. Do you have the information you need to move forward now? Continue reading