That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

23 TikTokers you should be following in 2023

Whether you’re looking for inspiration to get out there and conquer your day or looking to improve your real estate content on TikTok, here are some of the best real estate-related follows on the platform. Continue reading

Boost your productivity in 2023 with these 8 daily rituals

From goal setting to planning to lead generation, marketing, client service and accountability, the checklists of things to do are endless. Here are eight daily rituals to keep you on track. Continue reading

WATCH: Getting real about using Instagram Reels with mother and son duo at ICLV

Learn how to use Instagram Reels to not only grow your business, but earn money too with mother-son duo Markli Lemons-Ryhal of ReMarkiTable, LLC and Skyler M. Lemons of EXIT Strategy Realty. Continue reading

5 simple scripts to reconnect with your sphere 

Staying in touch with your sphere of influence is the foundation of building and maintaining your business, says coach Darryl Davis. Here are a few authentic scripts for more effective follow-up. Continue reading

Real estate marketer Diakrit buys virtual tour company Virtuance

The deal comes as real estate imagery and the ability to see properties virtually have become indispensable during the pandemic. Diakrit CEO Ken Brown hinted at more acquisitions in the future. Continue reading

Curaytor buys Canadian data company Fourwalls

Curaytor made the announcement in an exclusive statement to Inman, saying it will leverage Fourwalls data to augment its digital marketing products. Continue reading

At Corcoran’s annual Digital Summit, agents boost their social media I.Q.

Go behind the scenes of the hugely popular Corcoran campaigns for information and inspiration. Continue reading

‘Show people who you are, not what you do’ on Instagram and TikTok

Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading