Tag Archives: real estate marketing

PLAN: A 1-year marketing calendar for brand new agents

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As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate. Continue reading →

The deal is digital: A guide to handling it online from lead to close

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The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal. Continue reading →

Redfin introduces new ‘Redfin Premier’ service for luxury homesellers

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Aimed at sellers of properties worth $1 million or more, Redfin Premier offers full-service marketing with an international reach. Continue reading →

Tech startup AerialSphere launches 360-degree 3D lDX search

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The IDX search is now available in Phoenix and Tucson through a partnership with real estate marketing platform iFoundAgent. Continue reading →

Showcase your local expertise with email marketing

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The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading →

A vendor’s roadmap to reach agents and brokers

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Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit … Continue reading →

The unique loan program (and creative marketing) that drives home sales

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With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet. Continue reading →

Command deftly delivers on Keller William’s commitment to technology

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KW Command is impressive, a powerful recruiting carrot, and it proves without a doubt that the industry’s best route forward will be mapped from within. Continue reading →